I wrote an Article for the Strategy Labs Blog by Waggware on creating one view of your customer, please have a read.
Customer Resource Management (CRM) is a broad phrase that encompasses the management of an organizations customer base and involves the capture, storage and analysis of its customer information.
Customer focused organizations are implementing CRM systems in an effort to transform their businesses into leading edge enterprises by creating a single view of the customer which allows a firm to:
The full Article is posted on the Waggware Strategy Lab Blog!
