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Articles on CRM (Customer Resource Management)


I am linking to several columns I wrote about a year ago and have re-surfaced on the Waggware Strategy Lab Blog last week.

Creating Customer Focus Across The Enterprise – Crm And The Operations Perspective

How to Turn CRM Data Into Profits – A Marketing Perspective

Have a read!

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This entry was posted on May 11, 2009, 5:53 pm and is filed under Technology. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

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