I read a tweet this evening that inspired me to share a video I watched last night.  Sally Hogshead from her Twitter account reminded both her followers and myself that:

“Your job as a leader is not to have great ideas, but to create conditions in which *others* have great ideas.” ~Sir Ken #taom

The vehicle to accomplish this is through effective communication.

Whether you are a leader in business, government, a ministry or a not-for-profit the most important job you have as a leader is to communicate.  How leaders listen, engage, speak, take action and model behaviour has a direct impact on how the front line interacts with the customer, how engaged partners get results, and customers make recommendations on your offerings.

Social Media is giving leaders an unparalled opportunity to listen, engage, speak and take action.  The following video is living proof of this by way of Michael Hyatt’s explanation of how he leverages social media to lead and earn influence with his employees, customers, stakeholders and partners at Thomas Nelson Publishing.  Have a listen as to what he has to say at the Christian Leadership Alliance Annual conference in San Diego last year.

How Can Christian Leaders Get Started with Social Media? from Michael Hyatt on Vimeo.

Let me know what you think!