Posts Tagged CRM

Articles on CRM (Customer Resource Management)

Posted by scottvandam in Technology on May 11, 2009

I am linking to several columns I wrote about a year ago and have re-surfaced on the Waggware Strategy Lab Blog last week.

Creating Customer Focus Across The Enterprise – Crm And The Operations Perspective

How to Turn CRM Data Into Profits – A Marketing Perspective

Have a read!

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How to create One View of your Customer – the Mandatory Checklist

Posted by scottvandam in Technology on April 20, 2009

I wrote an Article for the Strategy Labs Blog by Waggware on creating one view of your customer, please have a read.

Customer Resource Management (CRM) is a broad phrase that encompasses the management of an organizations customer base and involves the capture, storage and analysis of its customer information.

Customer focused organizations are implementing CRM systems in an effort to transform their businesses into leading edge enterprises by creating a single view of the customer which allows a firm to:

The full Article  is posted on the Waggware Strategy Lab Blog!

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How Utilities can leverage Data to achieve stronger customer relationships.

Posted by scottvandam in Technology on April 20, 2009

Log onto the Waggware Strategy Lab Blog for my latest posting on CRM in the Utility Industry!

Being heavily involved in Customer Information Systems (CIS) & Customer Relationship Management (CRM) systems in the Utility industry means dealing with an enormous amount of data. Just for a moment consider the hundreds of thousands if not millions of customers that a Utility or an Energy Retailer maintain. Now couple that with the implementation of Advanced Metering Infrastructure (AMI), Smart Meters, time of use billing & demand management and you will find that the data extracted from your customers isprofound.

Read the entire blog post on The Waggware Stratetgy Lab Blog

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