Posts Tagged Customer Service

How to Buy Enterprise Software

At Waggware (IT Services Firm) where I am responsible for all Marketing and Sales activities I have the opportunity to offer highly flexible, customizable and outside of the box solutions aimed at improving my customers business processes. The great thing about being in the consulting/services business is your not tied down to selling just one boxed solution but rather package together best of breed solutions that achieve results. However you need a plan and an approach to pull the best solution into play.

I’ve developed a 9 stage framework that I assist my customers with when looking to implement enterprise software.  Depending on the size of the engagement or software investment I often scale up or down on the level of activity I conduct during the selection phase.  I’ve embedded my presentation below for your use and review.

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Articles on CRM (Customer Resource Management)

I am linking to several columns I wrote about a year ago and have re-surfaced on the Waggware Strategy Lab Blog last week.

Creating Customer Focus Across The Enterprise – Crm And The Operations Perspective

How to Turn CRM Data Into Profits – A Marketing Perspective

Have a read!

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